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BEVAN THOMAS

~ Writer, editor, storyteller

BEVAN THOMAS

Tag Archives: storytelling

Wildfire Storytelling

06 Tuesday Aug 2013

Posted by Bevan Thomas in Link

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ARG, marketing, Stephanie Michelle Scott, storytelling, Wildfire Effect

Stephanie Michelle Scott

Stephanie Michelle Scott

One of my favourite things about being a freelance writer is all the networking I do, as it means I meet a lot of fascinating professionals. One of the most intriguing ones I met recently was Stephanie Michelle Scott, owner of Wildfire Effect, a company devoted to marketing clients through innovative storytelling techniques.

As anyone who knows me knows, I love stories and the focus of my business is helping my clients tell their stories in the best way to engage their potential customers. Thus, I find Stephanie’s work very compelling, especially her use of ARGs (alternative reality games), innovative games that are played-out in the “real world” to spread buzz about her clients, their services, and their events. For example, hiding around the city various clues related to an upcoming event, then using a viral campaign to encourage people to hunt for all the clues so that they’ll be awarded with a prize at the event. It’s a great way to engage your clients, getting them involved in your brand identity while having fun in the process.

That’s only one of the many techniques Stephanie offers. Stop by her website and take a look at everything else she provides. Though she and I have not worked on the same project yet, our philosophies towards marketing our clients’ companies are so in sync that it’s only a matter of time before we end-up working together.

Why I do what I do

22 Monday Jul 2013

Posted by Bevan Thomas in Self-Reflection

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copywriting, passion, storytelling

I attended an interesting business seminar that spent a lot of time investigating each participant’s psychology, who they were, what they were doing, how that connected to their business. One of the most interesting elements was when the person running it asked us to think about our own story and see how it motivates each of us in our particular professions.

I suppose in different ways it’s something I’d been thinking about at various times over the years but I never put it into quite those words before. Why do I do what I do? Well, if you asked me to describe myself in a single word, that word would be “storyteller.” Whether I’m writing comics for Cloudscape, writing copy for clients, even playing role-playing games, I’m telling stories. That’s what I do. Stories fascinate me.

I’ve always yearned for self-expression, always wanted to tell the stories that matter to me and to people who are ready to listen. And I continue to tell my own stories in numerous mediums. As this is my great passion in life, it’s also something I seek to provide other people with. I help other people find their voice, tell their stories, get their voice. I allow them to express themselves, their passion, through their story. Their passion may be a product or a service, a company or a personal identity. Whatever it is, I make certain that it’s being expressed in the most effective way possible.

I tell stories. Sometimes it’s my story, sometimes it’s other people’s. It’s what I do. Because self-expression and expressing ideas, telling stories, is what I love most in the world. I do it because it’s my passion. Why do you do what you do?


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