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BEVAN THOMAS

~ Writer, editor, storyteller

BEVAN THOMAS

Tag Archives: link

Brand Journalism

18 Sunday Mar 2012

Posted by Bevan Thomas in Link

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copywriting, Internet marketing, Internet writing, link

One fascinating thing about the Web is how it continues to redefine how people express ideas and how companies connect to people. Many jobs and roles that have existed for a long time in the “real world” become subtly changed when brought into the Internet environment and many of these jobs have developed their own Net-specific variations and permutations. That’s one reason I find it so fascinating to write for the Web. It is such a dynamic medium and constantly redefines how companies discuss themselves and their products and relate to their potential audience.

One job that has become pivotal in the Internet age is that of brand journalism, which is one of the many hats I wear. Here’s an interesting article analyzing it:

“Brands now have the ability to bypass the traditional press and tell their own story in their own voice in a unique and compelling way. As I see it, good content isn’t about storytelling; it’s about telling a true story well.

Unfortunately, many businesses don’t tell their story well. In our recent survey of more than 1,000 B2B marketers (conducted with the Content Marketing Institute), we found that creating compelling content is the biggest pain point for businesses. Which is why I favor the idea of hiring or contracting content creators who function within your company as embedded brand or corporate journalists….”

For more on this article, see “Seven Reasons Your Content Marketing Needs a Brand Journalist.”

Featured Vendor at the Studio

26 Sunday Feb 2012

Posted by Bevan Thomas in Link

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Bevan Thomas, biography, editing, link, Studio, writing

I’m the featured vendor for the Studio’s February 2012 newsletter.

Here’s what it says about me:

Vendor of the Month 

Bevan Thomas
webcolor?

Bevan Thomas is a freelance writer and editor who works with numerous clients to present their documents and other text in a clear and engaging format. He has revitalized websites, written press releases and advertisements, and even developed scripts for graphic novels and television shows.

Among his various projects, Bevan has:

* Created and edited copy for numerous clients of Personae Concepts, a Vancouver communications company.

* Wrote the press release for the Viscera Film Festival.

* Scripted a one-page comic strip ad for STUD underwear.

*Developed Cloudscape Comics‘ web content and optimized it for search engines.

* Wrote stories for Cloudscape‘s graphic novel anthologies.

* Developed a television pilot that is currently being optioned by a producer.

* Blogged for Broken Frontier, a comic news site

A consummate storyteller, Bevan devotes much of his free time to writing comic books and teleplays, and engaging in improv acting. He is never happier than when telling tales or building worlds.

Bevan’s wide experience with both copy and storytelling projects has allowed him to combine a crisp and focused writing style with an engaging sense of narrative that keeps the reader interested and involved. He always strives to present his client’s information creatively and compellingly: he has turned advertisements into comic strips, used anecdotes to introduce web content, referenced urban legends in press releases, and incorporated other innovative material to capture the readers’ attention.

“Making sure your writing says what you want it to say.”

 


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